Dept. of Bachelor Program of Digital Marketing and Service Innovation

  With the rapid advancement of modern technology, cross-disciplinary integration has become a prevailing trend. Traditional enterprises are encountering various challenges, particularly due to the rapid growth of digital data. In response to the vast amounts of data and business intelligence brought about by big data, enterprises must cultivate a workforce capable of processing such information. Moreover, digital technology has significantly influenced traditional marketing and consumer services, making it increasingly difficult for conventional marketing or service-oriented education to remain relevant.

  To address these challenges, this program integrates expertise in business management and information technology, offering an English-taught curriculum that fosters a "study abroad at home" cultural exchange experience. The program aims to develop professionals in digital marketing and service industries who can meet the demands of the global market, thereby enhancing students’ international employability.

  The curriculum of this international bachelor’s program comprises two core components: specialized sub-field learning and cross-disciplinary integration. The sub-field learning component covers fundamental knowledge in management, principles of consumer behavior, information management technologies and applications, as well as competencies in innovation and entrepreneurship.

  The cross-disciplinary integration component emphasizes data analytics and decision-making, digital media operations and case studies, as well as innovative service design and user experience. Additionally, the program offers two elective tracks: "Global Business and Digital Marketing" and "Service Science and Innovation Entrepreneurship."

  Through a well-structured curriculum that balances interdisciplinary knowledge and practical applications, this program aims to facilitate meaningful and effective learning outcomes for students.

• Program

• Contact us：

TEL：886-3-8903007 | E-mail：inagn@gms.ndhu.edu.tw

TEL：886-3-8903006 | E-mail：tsaiyulun@gms.ndhu.edu.tw

Office Location：Room C227